Enhanced conversion tracking

Enhanced conversion tracking

Conversion tracking has been significantly upgraded across Meta, Google Analytics, TikTok and Pinterest, giving you more accurate data to optimise your advertising against.

Real revenue signals, from view to purchase

Product views now report the item's price and currency, so value-based campaign optimisation and lookalike audiences have real revenue signals to work with. Add to cart events include per-item quantities and unit prices, and checkout events carry the full basket breakdown alongside the order total.

No more double-counted conversions

Every event now includes a unique identifier generated on your server. This lets advertising platforms recognise browser and server-side tracking as the same action rather than counting it twice — improving attribution accuracy and making your reported conversion numbers more reliable. Purchase events are tied directly to the order, so a customer refreshing the confirmation page can never register as an additional sale.

Consistent product identifiers across the funnel

Product identifiers are now consistent across the entire funnel, reporting the selected variant where one exists and the product otherwise. This means an item can be tracked from first view through to purchase, and matched against your product catalogue for dynamic retargeting ads.

Contact widget refinements

The floating contact button now layers correctly beneath cart drawers, popups and menus, and automatically lifts clear of the sticky add to cart bar and any other fixed bars at the bottom of the screen — keeping everything underneath it fully tappable.